Lead Logo
MARGINS
safe space placement
Canvas 8 offer a library of research, behavioral science, and foresight around human behavior and culture to help companies have relevant marketing strategies.
With a 500+ client list with connections like Google, Mars and Nike, our task was to help them transition their 8 year old brand to stay current and fresh. Rebranding their UX and UI, innovating their library and future products experiences.
Colours
Headline Font
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Kepler Std (Black)
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Header Font
H1
Kepler Std (Light)
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H3
Aktiv Grotesk (Medium)
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Body Fonts
Body
Aktiv Grotesk (Regular)
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Other Resources
Source
Input Mono Regular
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Thinking outside of the box we pushed their platform to reach their highest potential, increasing their newsletter sign up numbers.
We elevated the UX and UI on the preferences setting experience as well as the newsletter sign up, leading us to automate their onboarding.
A vital part of the user experience process is understanding the user, meaning we needed to complete user research.
We interviewed individual users to understood problems and frustrations, analysing them and proposing the best outcome.
Applying clear and related feedback to the user flow wireframes of the platforms we were able to streamline the journey.
Applying the brand and research resulted in faster and more efficient usage as well as a clear understanding of how the platform was being used.
